There are moments in a movement when you feel it: the quiet work becomes visible. The seed becomes a story. The story becomes a programme. And the programme begins to travel.
That’s exactly where we are right now — and we are genuinely delighted to share that She Inspires – Let’s Talk Money is heading to Leeds through a new association with ASDA’s City of Maths campaign.
From women’s financial wellbeing… to children’s financial confidence
Let’s Talk Money didn’t begin as a “school resource.” It began as a response.
A response to the conversations we were hearing — and living — about financial wellbeing for women, particularly those navigating life transitions, cultural pressures, hidden financial coercion, or simply the quiet reality of “not being taught.” That early phase of Let’s Talk Money was strengthened by an absolutely brilliant advisory circle — people who brought credibility, insight, and care to the work, including Kate Price, Alison Marsh, Ray Hanks, Nazia Haque and Jenna Atkinson.
Because financial literacy isn’t just about numbers. It’s about agency. It’s about choice. It’s about safety. It’s about the ability to say, “I understand what’s happening here — and I know what I can do next.”
Why schools — and why now
As the work grew, the message became clearer: we cannot wait until adulthood to start these conversations.
Across the UK, there has been increasing recognition that financial education needs to start earlier — even parliamentary reporting has emphasised that effective financial education should begin during the primary years.
And in recent government announcements and strategy documents, the direction of travel is even clearer: financial literacy is set to be strengthened through curriculum reform, with citizenship becoming compulsory in primary schools and explicit financial literacy included as part of the reform programme (with implementation referenced from September 2028).
So what we are doing is not “a nice add-on.”
It’s part of a national shift — and a community-led response to a very real need.
Meet Molly and Baby Molly
This is where our storytelling mascots come in.
Molly and Baby Molly are the heart of our children’s strand — created as gentle guides to help young people explore money through stories: saving, spending, sharing, prioritising, recognising value, understanding choices… and building confidence without fear.
We began developing Molly and the educational resources around a year to eighteen months ago — and what’s beautiful is that this work has been shaped not just by ideas, but by lived experience, community insight, and the belief that learning about money can feel warm, accessible, and empowering.
A huge thank you to Sarah Steel — and to our community champions
We are thrilled to be working alongside ASDA and the City of Maths campaign in Leeds — and we want to give a special thank you to Sarah Steel, who has been a force behind this work through the City of Maths initiative. Sarah’s commitment to impact, education, and community-building is exactly the kind of energy that helps initiatives like ours travel further and land well.
We also want to acknowledge the relationships already built through ASDA Community Champions in Bolton — and especially Christine Baldwin, a valued part of the She Inspires ecosystem, who has long been integral in supporting the kind of community-rooted collaboration that makes growth possible.
This is only the beginning
We’re not sharing everything yet — because some things deserve time to unfold. But we are sharing this: Molly is taking flight.
From women’s financial wellbeing, to children’s early confidence.
From Bolton, to Leeds.
From conversation, to curriculum.
From “I wish I’d known” to “I know this now.”
And we are so ready for what comes next.
